Christmas is magical for many children in Sweden, but unfortunately not for everyone.
Every Christmas we donate a portion of our profits to charity, often focusing on the children who are our future.
This year’s contribution goes to Bris and the Swedish Childhood Cancer Foundation.
Bris, The Children’s Right in Society, works to ensure that more children have the opportunity to talk about what feels difficult and heavy. Even on Christmas Eve.
Children and cancer do not go together. By supporting the Swedish Childhood Cancer Foundation, we want to help keep cancer away from children. To get there, research needs to be driven forward and our support goes a long way.